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6 Effective Facebook Marketing Strategies for Ecommerce Stores
In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each...
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10 Facebook Ad Mistakes You Avoid with a PPC Management Agency
By now, most people have caught onto the fact that Facebook is a very lucrative market for advertising both to new and existing customers. However, the actual process of such advertising is a little...
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How to Increase Blog Traffic and Boost Conversions
We live in a world of instant gratification and validation. In fact, studies have shown that every text or social notification that pops up on our phones actually releases dopamine in the brain. Isn’t...
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PPC Management Checklist: The Ultimate 13 Point Action Plan
Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair!There are several tasks that you can start on today in order to get...
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8 AdWords Management Agency Red Flags to Watch Out For
Choosing the right AdWords management agency for your business is no easy task. And just to make things more confusing, a lot of the agencies out there may not be quite as valuable as they let on....
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PPC Campaign Management: Should You Pull Your Google Ads?
In a PR flurry at the end of last month, a slew of big brands like AT&T, Verizon, and Toyota pulled their ads from Google after it was discovered that some ads were appearing alongside extremist...
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Facebook Ads for Ecommerce Marketing: How to Get Started
Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool....
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Facebook Marketing Agency Hacks: Top 6 Features and Benefits
In case you haven’t noticed, we’re pretty fond of Facebook advertising. Why? We love its ability to target incredibly specific audiences, its creative ad formats, its device and placement options, and...
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How to Market Your Business on Facebook
Most business owners are well aware of the ability to advertise on Facebook, but not all of them realize the potential power that this opportunity holds. With billions of active users every month, the...
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SaaS AdWords Campaign Management Best Practices
Managing AdWords campaigns can be a tricky business, but this is especially true for SaaS marketers. Not only is SaaS marketing a niche field, but software-related keywords can cost significantly more...
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Why Single Keyword Ad Groups (SKAG) Reign Supreme
According to Google, each ad group in your AdWords account should contain at least 15 to 25 keywords. But today, we’re going to do something a little bit controversial… We’re going to disagree with...
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